Online E-Business Management Course

Why Penn Foster?

  • Accredited
  • Self-Paced
  • Supportive
  • Low monthly payments

Program Overview

Penn Foster’s E-Business Management Certificate Program was designed by experienced professionals to teach you the important fundamentals. It develops your managerial and project management skills, and introduces you to important marketing and security awareness concepts within the context of conducting business in an E-commerce environment.

If you are considering a degree in business, course work from this program can be transferred to an associate degree in Business Management, Marketing, or Retail Management with Penn Foster College. And you can complete this program in as little as six months!

Curriculum Details

Program Goal and Outcomes

Program Goal

The E-Business Management Career Certificate program provides students with new job skills or refines existing management knowledge regarding the e-business environment to advance in a current position, improve performance in a current business or prepare for further training.

Program Outcomes

Upon completion of the program, students will be able to:

  • Discuss the various functions of business including competition, economics. accounting, technology and information systems, marketing, management through the phases of starting and growing a business, and management of financial and human resources along with the ethical and social responsibilities of business
  • Discuss both the business environment and the manager’s role in decision making, planning, organizing, leading, controlling, and developing an ethical perspective
  • Understand the marketing principles and techniques fundamental to the success of any business
  • Discuss the basic concepts and key motivators of electronic commerce
  • Examine and learn how to minimize Web security risks
  • Understand the law surrounding intellectual property, E-commerce, defamation, information privacy, freedom of expression, and cybercrime.
  • Demonstrate understanding of Web site design and development and what makes a website successful
  • Recognize the strategic and economic drivers and base generic marketing objectives used on the Internet
  • Understand the concepts of customer relationship management (CRM) in the context of electronic media by integrating marketing strategy and information technology.
  • Recognize the impact the Internet is having on the business world and what makes an e-business successful

Course 1

BUS101 Introduction to Business

This course is designed to introduce you to basic business concepts, theories, and perspectives. It will serve as a basis for further learning in your program.


  • Understand the principles of business ethics and basic economics.
  • Compare the different types of business ownership.
  • Describe the basics of organizational structure.
  • Identify the differences between management and leadership.
  • Understand the importance of information technology in today’s business environments.
Additional Course Material

Textbook: Introduction to Business

Course 2

BUS110 Principles of Management

This course will review the functions of management and its role in planning, leading, organizing, motivating, and controlling.


  • Define and correctly use business terms.
  • Explain the importance of communication.
  • Identify the steps of managerial decision making.
  • Explain the relevance of the basic skills required by managers.
  • Describe major components of various management perspectives.
  • Discuss the ever-increasing employee diversity and the management activities required for the changing workforce.
Additional Course Material

Textbook: Management: A Real World Approach

Course 3

MKT301 Marketing

In this course, you'll learn the Marketing techniques fundamental to the success of any business.


  • Analyze the concept of marketing in a societal and global sense.
  • Learn the four areas of strategy in marketing.
  • Identify the principles of product, price, promotion, and distribution by considering interesting examples of real organizations.
  • Explore how environmental factors affect designing strategies for marketing.
Additional Course Material

Textbook: Marketing

Course 4

INT114 Internet Marketing and E-Commerce

Learn the basic concepts and key motivators of electronic commerce.


  • Contrast E-commerce with traditional commerce.
  • Identify major market and enterprise issues that impact electronic commerce.
  • Explore how firms conduct business on the Internet, including their selling and marketing strategies.
  • Examine legal and ethical challenges that are unique to E-commerce.
  • Discover the major steps in implementing an E-commerce venture.
Additional Course Material

Textbook: Complete B2B Online Marketing

Course 5

INT130 Internet Security

This course is designed for Web users, administrators, and content providers.


  • Examine and learn how to minimize Web security risks.
  • Learn about cryptography, SSL, the Public Key Infrastructure, digital signatures, digital certificates, privacy threats (cookies, log files, Web logs, and Web bugs), hostile mobile code, and Web publishing (intellectual property, P3P, digital payments, client-side digital signatures, code signing, and PICS).
Additional Course Material

Textbook: Security Awareness: Applying Practical Security in Your World

Course 6

BUS325 Cyberspace Law

This course will explore the law dealing with computers and the Internet.


  • Understand the law surrounding intellectual property, E-commerce, defamation, information privacy, freedom of expression, and cybercrime.
Additional Course Material

Textbook: CyberEthics: Morality and Law in Cyberspace

Course 7

INT201 Website Project Management

In this course, you'll explore the nature of a successful website.


  • Understand Web site design and development.
  • Create interactive projects, from the initial planning to the project release.
  • Put a Web site together using the various steps in the project cycle.
Additional Course Material

Textbook: Managing Interactive Media Projects

Course 8

INT246 Advanced E-Commerce Issues

Learn the strategic and economic drivers and base generic marketing objectives used on the Internet.


  • Identify core marketing and business processes with regard to supply chains and various supply chain concepts.
  • Explore value proposition and its importance in E-commerce.
  • Analyze traits and habits of E-commerce consumers, and how both affect brand development and online techniques.
  • Discover major online advertising methods. Get tips for guarding consumer privacy.
  • Learn the elements of customer contact protocols.
  • Examine the concepts and challenges of knowledge-based systems.
Additional Course Material

Textbook: The New Rules of Marketing & PR

Course 9

INT253 Customer Relationship Management

This course will teach you how to create customers and how to keep them in an E-commerce world.


  • Understand information technology, research management, consumer behavior, market segmentation, targeting, and positioning strategies.
Additional Course Material

Textbook: Customer Relationship Management: Integrating Strategy and Information Technology

Course 10

INT257 Internet Business Models

In this course, you'll learn about the impact the Internet is having on the business world.


  • Understand what makes some .com or e-tailer businesses successful and others fail. 
  • Explain cyberspace regulation, global E-commerce, competition, conflict, cooperation, taxation, privacy matters, and cyberethics. 
  • Compare successful e-businesses and those that failed. 
  • Understand why some failed.

Computer Specifications
You will need high-speed internet access to begin your program. You will need access to a Microsoft® Windows® based computer running Windows XP® or later or an Apple® Mac® computer running OS X® or later, and an email account to complete your program with Penn Foster.

We reserve the right to change program content and materials when it becomes necessary.
Microsoft, Windows, and Windows XP are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and OS X are trademarks of Apple, Inc registered in the United States of America and/or other jurisdictions.

Sample Lesson

To view a E-Business Management sample lesson, click here.

E-Business Management Certificate Program Details

Penn Foster will help you gain the knowledge and skills you need:

  • Basic concepts and key motivators of electronic commerce
  • Project management of website design and development
  • Strategic and economic drivers and base generic marketing objectives used on the Internet
  • How to create customers and how to keep them in an E-commerce world
Online E-Business Management Certification

The E-Business Management Certificate Program provides skills for Internet-based businesses. Here are a few qualities that effective business managers have in common:

  • Flexible: They are productive despite changes to their business.
  • Organized: A business has a lot of moving pieces to keep on track.
  • Honest: A manager must make decisions that are ethical and responsible.
  • Detail oriented: It’s important to have a sharp eye and analyze a situation.

I would highly recommend this school. The tuition is very low, and there are no specific deadlines for your assignments. The school allows you to work at your own pace, and transferring credits from other schools is simple.

- Bradley S., Penn Foster Graduate

I am so happy that I made a career change with the help of Penn Foster. Penn Foster makes it easy, and they are always supportive and encouraging to you. Whenever I had a question, I just gave my instructors a call, and they were very helpful and easy to talk with. The online testing made it convenient.

-Christina R., Penn Foster Graduate

I just recently graduated. I would definitely recommend Penn Foster to others. Their support was tremendous. Thank you all for the encouragement.... Penn Foster rocks!!!

- Dahlia R., Penn Foster Graduate

We make sure you have everything you need:

  • Customized payment plans with 0% interest
  • Books and learning aids included
  • Study Planner App to customize your study plans and keep track of your progress
  • Instructional support from our world-class faculty
  • Access 24/7 to Penn Foster’s online campus, plus immediate membership in the E-Business Management Certificate academic group
  • Your personalized online student homepage and learning portal
  • Additional resources such as our online library and career guidance from Career Cruising

What types of courses are included in the E-Business Management Certificate Program at Penn Foster?

This program will teach students the following aspects of E-Business Management (For a more detailed description, please see the Curriculum Details.): Introduction to Business, Principles of Management, Principles of Marketing, Internet Marketing and E-Commerce, Internet Security, Cyberspace Law, Website Project Management, Advanced E-Commerce Issues, Customer Relationship Management, Internet Business Models.

More FAQs >

The completion of a certificate-level program does not typically qualify a student for employment. Completion of this program may assist students who have previous academic or work related experience improve their chances for promotion or entry-level employment.

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