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Marketing
Only $329 per course!

What you get:

  • Academic support from expert faculty
  • Mobile-friendly lessons
  • Official transcript upon completion

Earn college credits for marketing courses - including topics such as Consumer Behavior, Marketing Research, Retail Management, and more - with Penn Foster College.

Whether you want to get a jump-start on your college education or earn additional credits towards a degree, Penn Foster College is here to help. Study online, at your own time, and receive support when you need it from our expert faculty and staff.

course catalog

Marketing Courses

Featured Courses

Marketing

This program covers the marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy.

Marketing

Learn the nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics.

Marketing

This course will teach you the principles involved in how and why consumers make decisions. Topics covered include influencing consumer behavior, consumer decision making, research and marketing.

All Courses

Consumer Behavior

3 credits

This course will teach you the principles involved in how and why consumers make decisions. Topics covered include influencing consumer behavior, consumer decision making, effects on research and marketing, factors that affect purchasing behavior, and consumer acceptance of products.

Course Requirements

3 credits

To enroll, call 1-800-238-9554

Requires Proctored Exam

Textbook: Consumer Behavior

Course syllabus (PDF)

Computer Specifications: You will need high-speed internet access to begin your program. You will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to complete your program with Penn Foster.

To enroll, call 1-800-238-9554

Marketing

3 credits

The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy.

Course Requirements

3 credits

To enroll, call 1-800-238-9554

Requires Proctored Exam

Textbook: Marketing

Course syllabus (PDF)

Computer Specifications: You will need high-speed internet access to begin your program. You will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to complete your program with Penn Foster.

To enroll, call 1-800-238-9554
Penn Foster gave me a lot of confidence, and I believe in myself way more now.
-Willie C. Jr., Criminal Justice Graduate

Marketing Research

3 credits

Nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics.

Course Requirements

3 credits

To enroll, call 1-800-238-9554

Requires Proctored Exam

Prerequisite: Business Statistics

Textbook: Basic Marketing Research

Course syllabus (PDF)

Computer Specifications: You will need high-speed internet access to begin your program. You will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to complete your program with Penn Foster.

To enroll, call 1-800-238-9554

Retail Management

3 credits

This course is designed to introduce students to retailing in a rapidly changing environment. Topics covered include organization of retail stores, basics of retailing, management of a successful retail business, and merchandising principles.

Course Requirements

3 credits

To enroll, call 1-800-238-9554

Requires Proctored Exam

Textbook: Retailing Management

Course syllabus (PDF)

Computer Specifications: You will need high-speed internet access to begin your program. You will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to complete your program with Penn Foster.

To enroll, call 1-800-238-9554

Your course includes:

  • All textbooks and study materials
  • Mobile-friendly, on-the-go learning experience
  • Academic support from instructors with real-world experience
  • Unlimited student support via email, phone, chat and text
  • 24/7 access to Penn Foster's robust online student community
  • Career planning resources, tools and support
  • Your official transcript upon completion

Will credits from Penn Foster College transfer into another college degree program?

Penn Foster College credits have been accepted for transfer into colleges across the country. Students should check with a specific college to see if they accept our credits, as credit transfer can vary depending on the school. Also, the American Council on Education's College Credit Recommendation Service (ACE CREDIT) has evaluated and recommended college credit for many Penn Foster College courses. No form of accreditation guarantees that any learning institution will accept credits from any school as transfer credits. For more information on transferring credits, click here.

I live in Jamaica. Can I enroll in an individual college course?

Unfortunately, individual college courses are only available for individuals living in the United States. We do offer a variety of Bachelor, Associate and Undergraduate Certificate programs for non-U.S. residents through our sister school, Penn Foster College International.

What if I need a course that isn’t listed on your site?

Call our Admissions Specialists to discuss the specific course you are looking for. We may have a course that will meet your needs. You can reach them at 800-238-9554.

Penn Foster College is committed to giving you a quality, affordable education that won't break your budget.

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At Penn Foster College, we continue to develop new ways to expand and improve student satisfaction. However, if you are not satisfied or can no longer continue your studies, we offer a refund policy. If you cancel within the first 6 days of enrollment, you are eligible to receive a full refund. After 6 days, your refund will be determined based on how much of your progress you’ve made in your course.

For detailed information on Penn Foster College's refund policy, please click here.

To view a sample enrollment agreement, please click here.

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