Online Marketing Degree - Associate Degree | Penn Foster College

Online Marketing Degree

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Program Overview

Get relevant marketing knowledge and skills with Penn Foster College. Our Marketing Associate Online Degree Program can help you prepare to pursue a wide range of careers in marketing. Courses in this program cover topics on marketing principles, managerial accounting, consumer behavior, market research, and more. Plus, your program materials include an array of textbooks to help you learn alongside your digital study guides.

Associate Degrees from Penn Foster College are awarded under licensing from the Arizona State Board for Private Postsecondary Education.

Curriculum Details

Program Goal and Outcomes

Program Goal

To provide students with the education they need to join an established business in an entry-level capacity, or provide a foundation for further training.

Program Outcomes

Upon completion of the program, students will be able to:

  • Demonstrate effective written and interpersonal communication skills
  • Demonstrate a high level of inquiry, analytical, and problem-solving skills
  • Demonstrate effective quantitative skills
  • Demonstrate computer and information literacy
  • Demonstrate an understanding of the liberal arts, natural sciences, and social sciences
  • Demonstrate an understanding of the principles and processes involved in the functional areas and the need for collaboration among the different functions
  • Discuss the management function and application to the business organization
  • Understand the steps of the accounting cycle and utilize financial document information as a management tool to plan, and track the financial status of a business
  • Discuss the factors affecting marketing and implementation plans to promote the business's products or services by understanding marketing principles, how relevant marketing information is obtained, consumer buying habits, and retailing methods
  • Discuss and apply ethical and legal standards to the business environment
  • Demonstrate an understanding of basic economic theory
  • Discuss key advertising principles, including how advertising influences consumer buying habits and techniques used to market products and services
  • Describe the steps of problem formation, research design, data collection, sampling, analysis and interpretation of data, and report preparation and delivery

Semester 1

Basic Skills Assessment

All degree applicants are required to complete two Basic Skills Assessments, one in reading and one in math, to determine their level of readiness for beginning their selected program. Additional studies may be required.

BUS100 Business Orientation 1 credit

Succeed by learning how to use your Penn Foster program, and learn how to effectively manage your time, talents, and resources in your personal life, academics, and in your career.


  • Understand how to use your Student Portal, including your My Homepage and My Courses pages.
  • Access the Penn Foster Community and use it to find answers.
  • Connect with Penn Foster on various social media sites.
  • Examine your individual life goals and the steps needed to fulfill them.
  • Recognize how your personal financial goals mirror that of most businesses.
  • Use time management skills to make the most of your day.
  • Determine personal financial goals.
  • Set up a typical budget.
  • Explain why creative thinking, research, planning, gathering resources, and production and marketing are vital for the start-up and maintenance of a business.
ENG103 Information Literacy 1 credit

Get better at finding and using information!


  • Search the Internet more effectively.
  • Get tips about search engines and reliable websites.
  • Learn how to search libraries and other information centers for important, useful information.
BUS101 Introduction to Business 3 credits

This course is designed to introduce you to basic business concepts, theories, and perspectives. It will serve as a basis for further learning in your program.


  • Understand the principles of business ethics and basic economics.
  • Compare the different types of business ownership.
  • Describe the basics of organizational structure.
  • Identify the differences between management and leadership.
  • Understand the importance of information technology in today’s business environments.

Additional Course Material:
Introduction to Business

BUS110 Principles of Management 3 credits

This course will review the functions of management and its role in planning, leading, organizing, motivating, and controlling.


  • Define and correctly use business terms.
  • Explain the importance of communication.
  • Identify the steps of managerial decision making.
  • Explain the relevance of the basic skills required by managers.
  • Describe major components of various management perspectives.
  • Discuss the ever-increasing employee diversity and the management activities required for the changing workforce.

Additional Course Material:
Textbook: Introduction to Business

HUM102 Art Appreciation 3 credits

This course will provide you with the foundational knowledge needed to critique a variety of artwork.


  • Understand artistic media.
  • Identify historical periods and artistic movements.
  • Explain the roles of the artist and the viewer.
MAT106 Mathematics for Business 3 credits

This course will hone your math skills so you are able to successfully use them in business and finance industries.


  • Use percentages, discounts, and interest formulas effectively.
  • Analyze present worth and sinking funds.
  • Understand how to buy in installments and price merchandise.
  • Explain depreciation, insurance, equations, and formulas.
  • Discuss investments and statistics.

Additional Course Material:
Textbook: Practical Business Math Procedures

Proctored Exam

You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

Semester 2

CSC104 Computer Applications 3 credits

This course will allow you to build your computer skills through a combination of reading and hands-on practice. You will navigate popular software tools such as Windows® and Microsoft® Office.


  • Create, edit, and illustrate Microsoft® Word™ documents.
  • Apply formulas and functions to large data sets in Microsoft® Excel.®
  • Incorporate useful charts and graphs to summarize data.
  • Add, delete, sort, and lay out table data.
  • Create presentations in Microsoft® PowerPoint® using advanced tools, tables, and charts.
ENG100 English Composition 3 credits

This course will allow you to polish and enhance your writing skills.


  • Effectively use free writing and brainstorming.
  • Perfect your ability to edit and revise your writing.
  • Apply techniques for getting the reader’s attention.
  • Write descriptive essays, first-person narratives, reflective essays, persuasive essays, and effective thesis statements.

Additional Course Materials:

  • Textbook: Successful College Writing
  • Supplement: The Little, Brown Essential Handbook
ACC111 Financial Accounting 3 credits

This course will allow you to develop a basic understanding of the principles of financial accounting. 


  • Understand important accounting principles and concepts in order to prepare basic financial statements.
  • Understand the fundamentals of bookkeeping while using the general journal, general ledger, and trial balance to prepare financial statements.
  • Account for inventory, the use of different inventory costing methods, and their effects on financial statements.
  • Distinguish between different liabilities and account for and report current liabilities and long-term debt on the balance sheet.
  • Prepare a statement of cash flows using the direct and indirect methods and evaluate the company’s performance as it relates to cash.

Additional Course Material:
Textbook: Financial Accounting

MKT301 Marketing 3 credits

In this course, you'll learn the Marketing techniques fundamental to the success of any business.


  • Analyze the concept of marketing in a societal and global sense.
  • Learn the four areas of strategy in marketing.
  • Identify the principles of product, price, promotion, and distribution by considering interesting examples of real organizations.
  • Explore how environmental factors affect designing strategies for marketing.

Additional Course Material:
Textbook: Marketing

Arts and Humanities Elective (Choose one) 3 credits

HUM104 - Music Appreciation

This course will allow you to understand and appreciate the art of music.


  • Identify the basic principles of music theory, including melody, harmony, dynamics, and timbre.
  • Name the main types of musical instruments.
  • Distinguish various styles of music.
  • Identify influential composers of various periods of musical history.

Additional Course Material:
Textbook: Listen to This


ENG115 - Introduction to Literature 

This course will allow you to develop your critical thinking skills and broaden your knowledge of literature.


  • Identify themes and forms of literature.
  • Define the main genres of literature—poetry, fiction, and drama.

Additional Course Material:
Textbook: Perrine’s Literature: Structure, Sound, and Sense

Social Science Elective (Choose one) 3 credits

SSC130 - Essentials of Psychology 
This course will introduce you to the relationship between biology and behavior. You will learn about human development throughout the life span.


  • Identify major psychological theories.
  • Discuss consciousness, memory, thought, and language.
  • Define intelligence, personality, and stress.
  • Analyze the role of gender in psychology.
  • Explain how community influences behavior.

Textbook: Psychology and Your Life

SSC105 - World Civilizations
This course will allow you to understand the importance of studying history as it relates to the individual and society as a whole.


  • Discuss the major events of the sixteenth through twentieth centuries.
  • Explain the consequences of events and the trends that they cause.

Textbook: Understanding World Societies: A Brief History: Volume 2

SSC125 - Introduction to Sociology
This course is designed to introduce you to social structure and social interaction through groups, networks, and organizations. Study politics, the economy, population, social movements, technology, and social change.


  • Describe deviance, crime, and social control.
  • Discuss the effects of stratification, racial and ethnic inequality, sex, gender, and sexuality.
  • Examine the role of health, family, education, and religion in human behavior.

Textbook: Seeing Ourselves and Society: The Basics

Proctored Exam

You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

Semester 3

BUS121 Economics 1 3 credits

This course provides an overview of macroeconomics and the modern market economy. You will learn about economy-wide phenomena such as unemployment, national income, and price levels.


  • Identify the basic function of economics in our society
  • Examine various economic tradeoffs that people face
  • Explain the laws of supply and demand
  • Use the concept of elasticity to explain changes in a market
  • Discuss the pros and cons of trade restrictions
  • Calculate and interpret the unemployment rate and the labor-force participation rate
  • Describe the notion of deadweight loss and its relevance to taxes
  • Draw and interpret short-run and long-run Phillips curves
  • Explain why economists focus on GDP, inflation, and unemployment when assessing economic health
  • Describe how comparative advantage and specialization affect international trade
  • Describe how differences between world prices and domestic prices prompt exports and imports
  • Describe how changes in income affect consumption and saving

Additional Course Material:
Textbook: Macroeconomics

ACC112 Managerial Accounting 3 credits

This course provides an introduction to managerial accounting; analysis: C-V-P and management; budgeting and performance evaluation; decentralized operations; differential analysis and product pricing; capital investment analysis, and cost activities.


  • Understand cost classifications as applied to preparing financial statements, predicting cost behavior, and making decisions
  • Understand the flow of cost in job-order costing and use activity-based absorption costing to compute product costs
  • Understand the flow of process costing, computing the cost per equivalent unit using the weighted-average method and FIFO method and allocating department costs using the direct and step-down methods
  • Explain how changes in activity affect contribution margin and net operating income and examine cost-volume-profit relationships, such as margin of safety and break-even points
  • Explain how variable costing differs from absorption costing and prepare income statements using the different approaches as tools for management
  • Understand activity-based costing and how it differs from a traditional costing system
  • Understand budgets, the process used to create budgets, and the preparation of various kinds of budgets
  • Compute and record various variances
  • Understand and compute various performance measurements
  • Prepare differential analysis as a key to decision making
  • Evaluate calculations for capital budgeting decisions
  • Prepare a statement of cash flows using the direct and indirect methods and compute free cash flow
  • Compute and interpret financial ratios Textbook: Managerial Accounting

Additional Course Material:
Textbook: Managerial Accounting: A Focus on Decision Making

MAT115 Intermediate Algebra 3 credits

This course introduces basic algebraic concepts that you’ll need to be successful in your career.


  • Understand the systems of equations, polynomials, and radicals.
  • Factor polynomial expressions.
  • Simplify rational expressions.

Additional Course Material:
Textbook: Algebra for College

ENG121 Business and Technical Writing 3 credits

This course will cultivate your writing style allowing you to effectively create business compositions, documents, and presentations.


  • Organize your material logically and systematically.
  • Use action verbs effectively and construct paragraphs.
  • Conduct research and document sources.
MKT310 Advertising Principles 3 credits

Explore the fascinating principles of how advertising influences consumer buying habits.


  • Identify major trends in the history of American advertising.
  • Discover persuasive techniques used to market products and services.
  • Contrast global and local advertising.
  • Review the process of how advertisements are created for print, radio, TV, and Internet audiences.
  • Examine the societal and governmental forces that regulate the advertising industry.

Additional Course Material:
Textbook: Advertising and Integrated Brand Promotion

Science Elective (Choose one) 3 credits

SCI120 - Introduction to Biology
This course will allow you to explore the origin of life and the relationships among all living things.


  • Explain how organisms are structured and how they work.
  • Discuss the various forms of life and their processes.

Textbook: Essentials of Biology

SCI140 - Nutrition
This course will allow you to develop a healthier lifestyle by making smarter nutritional decisions.


  • Explain the various components of nutrition as a science.
  • Describe nutrition from a global viewpoint.
  • Understand the importance of water and exercise.
  • Identify the basics of human growth and aging.
  • Discuss food safety procedures.

Textbook: Personal Nutrition

SCI110 - Earth Science
This course will allow you to learn about planet Earth and the various aspects of the environment.


  • Describe specific characteristics of Earth.
  • Describe different types of rocks and minerals.

Textbook: Earth Science

Proctored Exam

You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

Semester 4

MAT210 Business Statistics 3 credits

This course will provide you the opportunity to explore statistics and how they affect business.


  • Interpret and present data.
  • Analyze frequency distribution, averages, dispersion, and index numbers.
  • Conduct time series analysis.
  • Forecast business.
  • Apply the theory of probability and statistical inference.

Additional Course Material:
Textbook: Statistics for Business and Economics

BUS213 Business Law 1 3 credits

This course is an introduction to the legal environment of business. Topics covered include American court practice and procedure, alternative dispute resolutions, employment law, business organization and regulation, contract law, and agency relationships.


  • Explain the sources of law.
  • Discuss the judicial process and alternative dispute resolution.
  • Describe different forms of business organization and their characteristics.
  • Explain the elements of contracts and rules pertaining to contracts.
  • Explain the law of agency and laws concerning employment.

Additional Course Material:
Textbook: Business Law with UCC Applications

MKT320 Consumer Behavior 3 credits

Explore the conditions that influence consumer behavior, and examine the consumer decision-making process.


  • Analyze individual differences in consumer behavior and explain how these differences affect research and marketing.
  • Discover factors that shape consumer behavior and motivation.
  • Identify the various environmental influences on purchase and consumption decisions.
  • Learn how research has affected retailing and the infusion of innovations in global marketing strategies.

Additional Course Material:
Textbook: Consumer Behavior

MKT260 Marketing Research 3 credits

Learn the language of marketing research and explore why it’s so important to all organizations.


  • Understand the major types of research design and data collection methods.
  • Evaluate the different techniques used in statistical measurement and sampling.
  • Discover the process of hypothesis formation, testing, and error identification and control.
  • Review the steps and skills needed to write a research report and deliver an oral presentation.

Additional Course Material:
Textbook: Basic Marketing Research

ENG200 Speech 3 credits

This course provides students with a foundation in the basic concepts of public speaking. Students will learn how to research, organize and write effective speeches, incorporate presentation aids, and rehearse and deliver speeches effectively. Students will prepare, rehearse, record and submit speeches in a number of rhetorical styles to be graded.


  • Demonstrate knowledge of the importance and benefits of public speaking
  • Demonstrate knowledge of communication apprehension, identify the causes of communication apprehension, and apply strategies to overcome communication apprehension
  • Identify the audience for a speech
  • Identify the purpose of a speech, select a topic and write a thesis, plan supporting materials and organize a speech effectively
  • Use research and presentation aids appropriately and effectively
  • Prepare speeches in different rhetorical styles, including narrative, informative and persuasive
  • Identify and develop effective delivery and presentation techniques through practice and rehearsal
MKT340 Retail Management 3 credits

Analyze strategic planning in successful retail management.


  • Explore changes and key trends in the retail environment.
  • Examine the concept of competition among retailers.
  • Discover how the law and government affect retail operations.
  • Learn merchandising and pricing theories and techniques.

Textbook: Retailing

Proctored Exam

You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

Computer Specifications
You will need high-speed internet access to begin your program. You will need access to a Microsoft® Windows® based computer running Windows® 7 or later or an Apple® Mac® computer running OS X® or later, Microsoft® Office 2013, and an email account to complete your program with Penn Foster.

Graduation Requirements

  • Complete all 4 semesters.
  • Pass all courses.
  • Achieve a cumulative Quality Point Average (QPA) of 2.0 or higher.

NOTE: Advanced standing student shipments may vary from the above schedule.
Although this outline covers all four semesters of your program, you receive lesson materials for each semester as you enroll.
We reserve the right to change program content and materials when it becomes necessary.
Credits earned in Penn Foster programs may transfer to some, but not all, learning institutions. If you are planning to continue your education with another school after you earn your degree from Penn Foster, you should check with that school regarding credit transfer policies.
Microsoft, Windows, Excel, and PowerPoint are registered trademarks and Word is a trademark of Microsoft Corporation in the United States of America and/or other jurisdictions.
Apple, Mac, and OS X are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.

Sample Lesson

To view a Marketing Associate Degree sample lesson, click here.

Marketing Program Details

In the Penn Foster Marketing Associate Online Degree Program you’ll cover topics such as:

Online Marketing Associates Degree

The Marketing Associate Degree Program can help students learn to develop new ad campaigns, oversee product development, and monitor trends for new products and services. Here are a few qualities that talented marketers have in common:

  • Creative: To work in advertising and marketing you often need to think outside the box.
  • Persistent: You need to work hard and stand by your projects and ideas to get others on board.
  • Self-motivated: Take charge of projects and always offer opinions and advice to help others.
  • Dependable: Others can rely on you to solve the problem at hand.

After earning my degree I received a pay increase and a promotion to a supervisor position. The instructors are superb, helpful, and are there with you every step of the way. Also, the student services representatives are courteous and understanding; they are there to answer any questions you may have. After each assignment I completed, the staff of Penn Foster always had encouraging statements that helped me to stay on course. Congrats to Penn Foster College on being the best and bringing the best out of me.

- Shawn C., Penn Foster College Graduate

Having a degree will increase my chances of being put at the top of the promotion list. I suggest Penn Foster programs all of the time to my coworkers. I am in the military, and Penn Foster is a very military-friendly school. I got all of my materials shipped to me while I was overseas for deployment.

- Amy G., Penn Foster College Graduate

Your program includes:

  • Customized payment plans with 0% interest
  • Books and learning aids
  • Goal-setting and progress-tracking tools
  • Instructional support from our experienced faculty
  • Access 24/7 to Penn Foster’s online community, plus immediate membership in the Marketing academic group
  • Your personalized online student homepage and learning portal
  • Additional resources such as our online library and career guidance from Career Cruising

How do students take the tests in the Penn Foster College Marketing Associate Degree Program?

Penn Foster Associate Degree Programs often have proctored exams at the end of each semester with a proctor present during the exam. These cannot be taken online. Other course exams are different depending on the subject. Many exams can be taken online. Some courses are graded based on projects, not exams. In most cases these projects are completed on your computer and then uploaded to the school's website.

Will my Penn Foster College credits transfer to other schools?

Penn Foster College credits have been accepted for transfer into many colleges across the country. Students should check with a specific college to see if they accept our credits, as credit transfer can vary depending on the school. Also, the American Council on Education's College Credit Recommendation Service (ACE CREDIT) has evaluated and recommended college credit for many Penn Foster College courses. No form of accreditation guarantees that any learning institution will accept credits from any school as transfer credits. For more information on transferring credits, click here.

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