Penn Foster’s Online Marketing Associate Degree Program will help enhance skills and allow you to be creative while you learn to develop new ad campaigns, oversee product development, and monitor trends for new products and services.
To provide students with the education they need to join an established business in an entry-level capacity, or provide a foundation for further training.
Upon completion of the program, students will be able to...
All degree applicants are required to complete two Basic Skills Assessments, one in reading and one in math, to determine their level of readiness for beginning their selected program. Additional studies may be required.
Succeed by learning how to use your Penn Foster program, and learn how to effectively manage your time, talents, and resources in your personal life, academics, and in your career.
Get better at finding and using information!
This course outlines the elements of business and the challenges businesses face in a global environment, such as competition and economic factors. You'll learn why accounting, technology and information systems, marketing, and management are essential to starting and growing a business. You'll also learn the basics of managing financial and human resources and the ethical and social responsibilities required of a successful manager.
In this course, you will gain an understanding of artistic media, historical periods and artistic movements, the roles of the artist and the viewer, and the principles of art criticism.
This course will allow you to build your computer skills through a combination of reading and hands-on practice. You will navigate popular software tools such as Windows® and Microsoft® Office.
This course will allow you to develop a basic understanding of the principles of financial accounting.
This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan, use social and mobile marketing effectively, integrate ethics into marketing strategies, influence the consumer decision process, perform market research, perform SWOT and STP analyses, make decisions concerning branding, packaging, and developing new products, price products and services fairly, set advertising objectives, and more.
This course will provide an overview of macroeconomics and the modern market economy. Law of supply and demand, the cost of living, monetary systems, international factors, and short-run economic fluctuations will be examined and discussed.
This course provides an introduction to managerial accounting; analysis: C-V-P and management; budgeting and performance evaluation; decentralized operations; differential analysis and product pricing; capital investment analysis, and cost activities.
Study basic algebraic concepts. Review the systems of equations, polynomials, and radicals. Learn how to factor polynomial expressions and simplify rational expressions.
This course provides an introduction to the various methods of organizing material for a professional setting. Students will compose business documents using the ABC method. These include memos, emails, outlines, reports and proposals, descriptions, and organizing materials. Students also work on honing their grammar skills.
Students will learn about the global effect of advertising and integrated marketing communications (IMC), as well as how to use advertising and IMC strategies to create compelling marketing strategies and campaigns.
This course will provide you the opportunity to explore statistics and how they affect business.
This course is an introduction to the legal environment of business. Topics covered include American court practice and procedure, torts, employment law, international law, environmental law, and contract law.
This course will teach you the principles involved in how and why consumers make decisions. Topics covered include influencing consumer behavior, consumer decision making, effects on research and marketing, factors that affect purchasing behavior, and consumer acceptance of products.
Learn the language of marketing research and explore why it’s so important to all organizations.
This course provides students with a foundation in the basic concepts of public speaking. Students will learn how to research, organize and write effective speeches, incorporate presentation aids, and rehearse and deliver speeches effectively. Students will prepare, rehearse, record and submit speeches in a number of rhetorical styles to be graded.
This course is designed to introduce students to retailing in a rapidly changing environment. Topics covered include organization of retail stores, basics of retailing, management of a successful retail business, and merchandising principles.