Public Relations Courses | Penn Foster Career School

Public Relations Certificate

Why Penn Foster Career School?

  • Regionally & Nationally Accredited
  • Self-Paced
  • Supportive
  • Low monthly payments

Online Program Overview

Take your passion for writing and communications and enroll in Penn Foster Career School’s Online Public Relations Certificate Program. This online program is specially designed for students who wish to enhance their PR skills for their careers in communications. In this hands-on, writing-intensive program, you’ll complete several writing projects to apply the skills you’ve learned. In our PR courses, you'll examine a variety of public relations writing styles and processes as you learn about strategic writing and the strategies and tactics that public relations professionals use. And you can complete this program in just three months!

Curriculum Details

Program Goal and Outcomes

Program Goal

To provide students with enhanced knowledge and skills in the area of public relations for job or career advancement.

Program Outcomes

Upon completion of the program, students will be able to:

  • Explain the importance of effective writing skills as they apply to public relations, advertising, and sales for target audiences
  • Apply the basic elements of planning and research to strategic writing for public relations, advertising, sales, marketing, and business communication
  • Employ writing to appeal to audiences through a variety of mediums, including speech, print, broadcasting, and advertising
  • Identify the ethical and legal dimensions of working in the public relations field
  • Trace the history of public relations as a profession
  • Discuss the nature and challenges of public relations work
  • Apply principles of persuasion and conflict management to public relations campaign design
  • Adapt strategies and tactics of public relations campaigns to fit diverse audiences and clients
  • Use resources to ensure that your grammar, spelling, and punctuation are correct

Course 1

COM110 Public Relations 1: Writing

Learn strategic writing in public relations, advertising, sales and marketing, and business communication.

Objectives:

  • Discover the art of persuasion and the public relations planning process.
  • Develop your research skills and get tips for writing clearly and simply, and for using proper grammar, spelling, and punctuation.
  • Examine the writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports.
  • Discover the proper protocol for communicating information during a crisis.
Additional Course Material

Textbook: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Course 2

COM115 Public Relations 2: Strategies and Tactics

Learn about ethics, professionalism, the types of public relations departments and firms, and the communication process in public relations.

Objectives:

  • Get tips on research techniques and planning and evaluating a public relations program.
  • Discover how to prepare and handle printed and video news releases, media alerts and media kits, and pitch letters.
  • Explore the use of social media and the function of trade shows and exhibitions in public relations.
  • Examine conflict management and how to manage public opinion.
  • Analyze the role of public relations in a variety of sectors and settings, such as corporate, government, global, educational, nonprofit, and sports public relations.
Additional Course Material

Textbook: Public Relations: Strategies and Tactics


Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

We reserve the right to change program content and materials when it becomes necessary.
Microsoft, Windows, and Windows XP are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and OS X are trademarks of Apple, Inc registered in the United States of America and/or other jurisdictions.

Sample Lesson

To view a sample lesson from our Public Relations courses, click here.

Public Relations Program Details

In the Penn Foster Career School Public Relations online program, you’ll cover the following topics:

State Licensing Information

Licensing and/or certification requirements for jobs in this field are not the same in every state and may include educational, testing, and/or experiential requirements beyond those offered by your Penn Foster Program. You should contact the state professional licensing board or similar regulatory body in the state(s) where you plan to work to determine their requirements before enrolling in your Program. Please click here for contact information for state licensing/regulatory boards and certain industry licensing information.

Online Public Relations Certificate

The Public Relations Certificate can help communications-related professionals improve their PR skills, and is a great option if you have writing and public relations experience and want to take the next step towards your career goals. Here are a few qualities that effective public relations professionals have in common:

  • Creative: To work in advertising and marketing you often need to think outside the box.
  • Social: You enjoy spending time and working with others.
  • Persistent: You need to work hard and stand by your projects and ideas to get others on board.
  • Self-motivated: Take charge of projects and always offer opinions and advice to help others.
  • Dependable: Others can rely on you to solve the problem at hand.

My overall experience with Penn Foster was great. You are allowed to go at your own speed, and the school gives encouragement to keep you going. I would recommend Penn Foster.

- James R., Penn Foster Graduate

I want to encourage anyone wishing to do a program with Penn Foster. You will get assistance and gain tremendous benefit from Penn Foster.

- Claudia W., Penn Foster Student

I would like to say that enrolling with Penn Foster Career School was the best choice that I ever made. I would recommend Penn Foster. I just have to say 'Thank You' to Penn Foster for achieving my goal.

- Francisco C., Penn Foster Graduate

Your program includes:

  • Books and learning aids
  • Goal-setting and progress-tracking tools
  • Instructional support from our experienced faculty
  • Access 24/7 to Penn Foster’s online community, plus immediate membership in the Public Relations Certificate academic group
  • Your personalized online student homepage and learning portal
  • Additional resources such as our online library and career guidance from Career Cruising

Does the Public Relations Certificate Program provide any textbooks?

Yes. Students receive “Strategic Writing: Multimedia Writing for Public Relations, Advertising and More” and “Public Relations: Strategies and Tactics” textbooks with the program.

More FAQs >

The completion of a certificate-level program does not typically qualify a student for employment. Completion of this program may assist students who have previous academic or work related experience improve their chances for promotion or entry-level employment.

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