Online Program Overview
Take your passion for writing and communications and enroll in Penn Foster Career School’s Online Public Relations Certificate Program. This online program is specially designed for students who wish to enhance their PR skills for their careers in communications. In this hands-on, writing-intensive program, you’ll complete several writing projects to apply the skills you’ve learned. In our PR courses, you'll examine a variety of public relations writing styles and processes as you learn about strategic writing and the strategies and tactics that public relations professionals use. And you can complete this program in just three months!
Program Goal and Outcomes
To provide students with enhanced knowledge and skills in the area of public relations for job or career advancement.
Upon completion of the program, students will be able to:
- Explain the importance of effective writing skills as they apply to public relations, advertising, and sales for target audiences
- Apply the basic elements of planning and research to strategic writing for public relations, advertising, sales, marketing, and business communication
- Employ writing to appeal to audiences through a variety of mediums, including speech, print, broadcasting, and advertising
- Identify the ethical and legal dimensions of working in the public relations field
- Trace the history of public relations as a profession
- Discuss the nature and challenges of public relations work
- Apply principles of persuasion and conflict management to public relations campaign design
- Adapt strategies and tactics of public relations campaigns to fit diverse audiences and clients
- Use resources to ensure that your grammar, spelling, and punctuation are correct
Public Relations 1: Writing
Learn strategic writing in public relations, advertising, sales and marketing, and business communication.
- Discover the art of persuasion and the public relations planning process.
- Develop your research skills and get tips for writing clearly and simply, and for using proper grammar, spelling, and punctuation.
- Examine the writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports.
- Discover the proper protocol for communicating information during a crisis.
Additional Course Material
Textbook: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Public Relations 2: Strategies and Tactics
Learn about ethics, professionalism, the types of public relations departments and firms, and the communication process in public relations.
- Get tips on research techniques and planning and evaluating a public relations program.
- Discover how to prepare and handle printed and video news releases, media alerts and media kits, and pitch letters.
- Explore the use of social media and the function of trade shows and exhibitions in public relations.
- Examine conflict management and how to manage public opinion.
- Analyze the role of public relations in a variety of sectors and settings, such as corporate, government, global, educational, nonprofit, and sports public relations.
Additional Course Material
Textbook: Public Relations: Strategies and Tactics
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.
To view a sample lesson from our Public Relations courses, click here.
Public Relations Program Details
In the Penn Foster Career School Public Relations online program, you’ll cover the following topics:
- Public Relations writing for different media, ad copy, speeches, newsletters, brochures, magazines, and annual reports
- Crisis communications, conflict management, public opinion, corporate public relations
- Public relations and the government, and non-profit organizations
State Licensing Information
Licensing and/or certification requirements for jobs in this field are not the same in every state and may include educational, testing, and/or experiential requirements beyond those offered by your Penn Foster Program. You should contact the state professional licensing board or similar regulatory body in the state(s) where you plan to work to determine their requirements before enrolling in your Program. Please click here for contact information for state licensing/regulatory boards and certain industry licensing information.