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Public Relations Certificate Program Details

Penn Foster’s Public Relations Certificate Program will help prepare you for public relations jobs. You’ll learn how to write for different media outlets, annual reports, conflict management, corporate public relations, the government, and non-profit organizations.

Program Goal and Outcomes

Program Goal

To provide students with enhanced knowledge and skills in the area of public relations for job or career advancement.

Upon completion of the program, students will be able to...

  • Explain the importance of effective writing skills as they apply to public relations, advertising, and sales for target audiences
  • Apply the basic elements of planning and research to strategic writing for public relations, advertising, sales, marketing, and business communication
  • Employ writing to appeal to audiences through a variety of mediums, including speech, print, broadcasting, and advertising
  • Identify the ethical and legal dimensions of working in the public relations field
  • Trace the history of public relations as a profession
  • Discuss the nature and challenges of public relations work
  • Apply principles of persuasion and conflict management to public relations campaign design
  • Adapt strategies and tactics of public relations campaigns to fit diverse audiences and clients
  • Use resources to ensure that your grammar, spelling, and punctuation are correct

Succeed by learning how to use your Penn Foster program.

Objectives:

  • Understand how to use your Student Portal.
  • Access the Penn Foster Community and use it to find answers.
  • Connect with Penn Foster on various social media sites.

Learn strategic writing in public relations, advertising, sales and marketing, and business communication.

Objectives:

  • Discover the art of persuasion and the public relations planning process.
  • Develop your research skills and get tips for writing clearly and simply, and for using proper grammar, spelling, and punctuation.
  • Examine the writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports.
  • Discover the proper protocol for communicating information during a crisis.
 

Textbook: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Learn about the importance of corporate social responsibility in strategic public relations, and the need for ethical, socially responsible communicators in the field to build trust and respect with diverse communities.

Objectives:

  • Analyze the role of public relations
  • Categorize the various processes involved in public relations
  • Distinguish between the tactics used by public relations for interaction
  • Point out the various public relations strategies
  • Differentiate between the various applications of public relations in different fields
 

Textbook: Introduction to Strategic Public Relations

Additional Details

Licensing and/or certification requirements for jobs in this field are not the same in every state and may include educational, testing, and/or experiential requirements beyond those offered in the Penn Foster Program. Prospective students should contact the state professional licensing board or similar regulatory body in the state(s) where they plan to work to determine their requirements before enrolling in this Program. Click here for contact information for state licensing/regulatory boards and certain industry licensing information.
Please review your state board requirements that are applicable to your field of study. State boards may impose a variety of different requirements.

Penn Foster Career School Accreditation & Licensing Details

Penn Foster has been accredited for over 50 years. Penn Foster Career School has been thoroughly reviewed and has earned several important accreditations, certifications, and licensing. Most importantly, Penn Foster Career School is both regionally and nationally accredited.

DEAC
MSA
Short Lessons
Easy-to-Access Lessons
Each lesson is broken into short chapters that allow you to fit learning into whatever time you have available. Don’t have time to finish a lesson? Not a problem - pick up where you left off next time!
Digital Flashcards
Digital Flashcards
A fun and interactive way to test your knowledge before your exams. Find out what information you've mastered, and what material needs additional review.
Discussion Boards
Discussion Boards
With Penn Foster Career School, you are never alone! Our learning platform includes discussion boards so you can connect with instructors and other students in the Public Relations program.

Sample Public Relations Lesson

Penn Foster courses are written in a way that is easy to understand, and materials are broken down into manageable lessons. Take a look at what a Public Relations course would look like.
Sample Public Relations Lesson
Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.
We reserve the right to change program content and materials when it becomes necessary.
Microsoft and Windows are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and OS X are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.
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