Retail Fundamentals Course Details

Welcome To Retail

• What is Retail?

  Objectives:
  
  

  • Multichannel and Omnichannel Retailing
  • Distribution Channels and Retail Ownership
  • The Economic Impact of Retail
• The Retail Product Cycle

  Objectives:

   

  • Product and Service Selection
  • Product Allocation and Distribution
  • Selling, Pricing and Customer Service

Customer Service and Sales

• Customer Service Skills

  Objectives:

   

  • Retail Associates and Company Brand
  • The Customer Loyalty Life Cycle
  • Retail and Technology
• Sales Basics

  Objectives:

   

  • Connecting with the Customer
  • Understanding Customer Needs and Interests
  • Personalizing Service and Completing the Sale

Retail Operations

• Retail Operations Basics

  Objectives:
  

   

  • Inventory, Marketing, Technology & Tools
  • Retail Stores, Grocery Stores, Fast Food Restaurants
  • Distribution Centers
• Loss Prevention

  Objectives:

   

  • Internal & External Theft
  • Operational Errors
  • Vendor Fraud
• Workplace Safety

  Objectives:

   

  • Common Safety Problems
  • First Aid
  • Emergency Situations
• Dollars and Sense

  Objectives: 

   

  • Gross Profit vs. Net Profit
  • Profit Margin Operating
  • Expenses vs. Cost of Goods Sold

Workplace Readiness

• Being Professional

  Objectives: 

   

  • Professional Look and Employability
  • Effective Communication and Accountability
  • Technology and Time Management
• A Place for You in Retail

  Objectives:

   

  • RISE Up and the Retail Industry
  • Entry-Level Retail Jobs: Goals and Expectations
  • Online Job Applications and Succeeding in Interviews