Both marketing and business management are in-demand fields with ample career opportunities, and many students have trouble deciding which path to pursue. We'll help you better understand the differences between the two and how to make a choice that fits your skills and interests.
Topics Covered in Marketing
If you enjoy thinking outside the box, like working with people and conducting research, you might enjoy a career in marketing. Most marketing degree programs begin with an overview of marketing and it’s importance to an organization. Also covered should be advertising principles, such as how to make your brand stand out, relate to your target audience, and motivate purchases. You'll then explore the fundamentals of consumer behavior, including what people look for when making a purchase, the benefits of buzz marketing, and how to take advantage of seasonality. All successful marketing campaigns stem from market research. This involves analyzing the demographics of your target audience (age, gender, income, marital status, etc.), competitors, location, price points, and other influential factors. Marketing graduates can find work in nearly any industry.
Topics Covered in Business Management
Business management requires strong mathematical and analytical skills as well as good people skills. A business management degree program will introduce you to the manager’s role within an organization which includes the functions of decision making, planning, organizing, leading, and controlling, as well as developing an ethical perspective. You’ll explore various areas which are important for managers to know such as business law, which examines different types of contracts, case studies, and court procedures. In business statistics, you'll study topics such as risk, growth, demand, and other metrics vital to an organization's success. Accounting is the language of business and an important course in this area is Managerial accounting which will teach you the methods of calculating profit or loss, cash flow, depreciation, and other important values. Overall, business management is a well-rounded program that imparts skills highly sought-after in the job market.
In-Demand Marketing Careers
With strong marketing skills, you can work in advertising, promotions, sales, market research, corporate planning, and public relations. As you gain experience, you can lead people and projects as an account, sales, or operations manager. If creativity is your forte, you can work in-house or independently as a film/video editor, graphic designer, event planner, or writer. In short, businesses will always need someone to market their products and services.
In-Demand Business Management Careers
Business management career options are just as vast as those in marketing. You can work as a business analyst, human resources specialist, operations manager, financial analyst, information systems analyst, accountant, data entry specialist, and more. Many careers in this field cross over with those in marketing, and opportunities are always available.
Which career is best for you?
Choosing between a marketing and business management career boils down to your goals and interests. Marketing careers involve a great deal of creativity, while business management careers focus more on numerical analysis. Both paths offer plenty of opportunities for growth and advancement.
Still not sure which path to take? Contact Penn Foster today to learn more about accredited online degree programs you can complete at your own pace.
The Marketing And Advertising Jobs With The Best Future | Forbes