As Senior Vice President, Customer Relationship Management, Mark has over 25 years experience in Direct Response Marketing and Customer Relationship Management. In his prior roles, Mark was responsible for the development and execution of contact management strategies in the U.S. and abroad. He reengineered the Enrollment Management function in the U.S. and at International sites in Scotland and Australia. He also led the development of B to B and B to C special services to third-party clients, including contact management solutions, inbound/outbound telemarketing, and customer care.
In his current role, Mark is responsible for CRM/Contact Center Operations, strategically blending telephonic/web communication channels to positively influence customer behaviors, including enrollment generation, student services, and retention.