SCRANTON, PA, (April 28, 2016) — Penn Foster, Inc., a leader in skill-building online and blended learning solutions for today’s workforce, was recognized as a finalist in the 2016 Markie Awards, for its innovative use of custom, content-driven, cross-channel communication that helps students make the best decisions related to their education and careers. Created by Oracle, the awards were announced at its Modern Marketing Experience in Las Vegas on April 26, 2016.
Penn Foster submitted its Lead Nurturing Campaign to The Best Lead Management Program category of the 2016 Markies. The new campaign was designed to provide a more holistic, metric-driven, and cohesive approach to lead management across all areas of the business. By automating several formerly disparate processes, the program solved several internal business issues, united two teams, and created optimal solutions for connecting Penn Foster’s B2B students to its partner schools.
“We are very proud Penn Foster’s Lead Nurturing Campaign was chosen as a finalist in the Markie Awards,” said Dara Warn, chief outcomes officer at Penn Foster. “The campaign has been crucial in refining our communication to our students by allowing us to focus on the content and messages that they want and need and at the right time. And beyond outcomes, it’s an exemplary modern marketing program, leveraging several advanced automation techniques and customization to target customers. We consider this award a win for Penn Foster, our students and our partners.”
Now in its 10th year, the annual Markie Awards recognize top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversation and ROI, and features 19 categories that reflect the evolving marketing landscape.
About Penn Foster
Students, employers and partner organizations rely on Penn Foster to build the skills and knowledge to power the 21st century workforce. For over 125 years, Penn Foster has been dedicated to helping people lead more meaningful and productive lives and to improving social outcomes through education. Penn Foster provides career pathways for opportunity youth and adult learners through diverse and affordable online diploma, certificate and degree programs, offered via its high school, career school and college. With more than 30,000 graduates each year, Penn Foster’s online and blended learning programs are delivered in a self-paced, competency-based model wrapped by comprehensive academic, professional and personal support and coaching. For more information, visit http://www.pennfoster.edu.