E-Business Management Certificate Program Details

• Discuss the various functions of business including competition, economics, accounting, technology and information systems, marketing, management through the phases of starting and growing a business, and management of financial and human resources, along with the ethical and social responsibilities of business
• Discuss both the business environment and the manager’s role in decision making, planning, organizing, leading, controlling, and developing an ethical perspective
• List the marketing principles and techniques fundamental to the success of any business
• Discuss the basic concepts and key motivators of electronic commerce
• Examine and learn how to minimize web security risks
• Explain the law surrounding intellectual property, eCommerce, defamation, information privacy, freedom of expression, and cybercrime
• Demonstrate understanding of website design and development and what makes a website successful
• Recognize the strategic and economic drivers and base generic marketing objectives on the Internet
• Describe the concepts of customer service and how it relates to business management

Objectives:

• Understand the principles of business ethics and basic economics.
• Compare the different types of business ownership.
• Describe the basics of organizational structure.
• Identify the differences between management and leadership.
• Understand the importance of information technology in today’s business environments.

Objectives:

• Define and correctly use business terms.
• Explain the importance of communication.
• Identify the steps of managerial decision making.
• Explain the relevance of the basic skills required by managers.
• Describe major components of various management perspectives.
• Discuss the ever-increasing employee diversity and the management activities required for the changing workforce.

Textbook: Management

Objectives:

• Analyze the concept of marketing in a societal and global sense.
• Learn the four areas of strategy in marketing.
• Identify the principles of product, price, promotion, and distribution by considering interesting examples of real organizations.
• Explore how environmental factors affect designing strategies for marketing.

Textbook: Marketing

Objectives:

• Contrast E-commerce with traditional commerce.
• Identify major market and enterprise issues that impact electronic commerce.
• Explore how firms conduct business on the Internet, including their selling and marketing strategies.
• Examine legal and ethical challenges that are unique to E-commerce.
• Discover the major steps in implementing an E-commerce venture.

Textbook: Complete B2B Online Marketing