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E-Business Management Certificate Program Details

Penn Foster’s online E-Business Management Certificate Program consists of classes geared toward helping students gain foundational knowledge to enhance their E-Business career. Your classes cover an introduction to business, e-commerce, project management, and internet security.

Curriculum Expand All Collapse All

Program Goal and Outcomes

Program Goal

The E-Business Management Career Certificate program provides students with new job skills or refines existing management knowledge regarding the e-business environment to advance in a current position, improve performance in a current business or prepare for further training.

Program Outcomes

Upon completion of the program, students will be able to...

  • Discuss the various functions of business including competition, economics, accounting, technology and information systems, marketing, management through the phases of starting and growing a business, and management of financial and human resources, along with the ethical and social responsibilities of business
  • Discuss both the business environment and the manager’s role in decision making, planning, organizing, leading, controlling, and developing an ethical perspective
  • List the marketing principles and techniques fundamental to the success of any business
  • Discuss the basic concepts and key motivators of electronic commerce
  • Examine and learn how to minimize web security risks
  • Explain the law surrounding intellectual property, eCommerce, defamation, information privacy, freedom of expression, and cybercrime
  • Demonstrate understanding of website design and development and what makes a website successful
  • Recognize the strategic and economic drivers and base generic marketing objectives on the Internet
  • Describe the concepts of customer service and how it relates to business management
Introduction to Business

This course outlines the elements of business and the challenges businesses face in a global environment, such as competition and economic factors. You'll learn why accounting, technology and information systems, marketing, and management are essential to starting and growing a business. You'll also learn the basics of managing financial and human resources and the ethical and social responsibilities required of a successful manager.

Objectives:

  • Identify different elements that distinguish capitalism, socialism, communism, and mixed economies
  • Define the role of small business in the free enterprise system
  • Assess elements of the global economy, such as labor, capital, trade, and natural resources, and how they influence business
  • Analyze the functions of business, such as management, organization, human relations, marketing, financing, and ethics
  • Identify the purpose of business policy and strategy
Principles of Management
This course familiarizes you with both the business environment and the manager’s role within it. It covers decision making, planning, organizing, leading, and controlling, as well as developing an ethical perspective.

Objectives:

  • Summarize the functions of management and the basic steps in various planning processes.
  • Explain how to make effective decisions as a manager and a leader.
  • Describe the fundamental elements of an organization’s structure and the components of an organization’s competitive environment.
  • Explain principles for setting goals that motivate employees, why companies develop control systems, and why teamwork is beneficial.
  • Analyze why diversity is a critical organizational and managerial issue, and describe the criteria for technology decisions and managing change.

Additional Course Material:
Textbook: M: Management, 6th Edition

Additional Course Material
 

Textbook: Management

Marketing

This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan, use social and mobile marketing effectively, integrate ethics into marketing strategies, influence the consumer decision process, perform market research, perform SWOT and STP analyses, make decisions concerning branding, packaging, and developing new products, price products and services fairly, set advertising objectives, and more.

Objectives:

  • Analyze marketing plans, strategies and the aids needed to catalyze it
  • Analyze the foundation of the marketing model and its emergence
  • Point out the targeted strategies and plans in marketing and globalization
  • Formulate a plan of valuing production, innovation, and product marketing
  • Develop the valuing strategies for products and services in marketing
  • Categorize the strategies for supply chain management and retailing
  • Distinguish between the various domains under IMC strategies
  • Design a marketing plan for an existing business
Additional Course Material
 

Textbook: M: Marketing 7th edition

Internet Marketing and E-Commerce
Online marketing is a rapidly growing and changing field. Social media sites like Facebook and Instagram weren’t always such powerful online advertising tools. Traditional marketing has diminished, but it hasn’t gone away altogether. It’s still used, and in conjunction with online marketing, it can be very effective. In this course, you’ll learn how to create effective online marketing campaigns. This course is designed for those interested in online marketing, as well as for those whose work often integrates with online marketers. This course will provide you with several concepts on how to develop an effective online marketing strategy. It will also introduce you to many tools to create and measure your campaigns.

Objectives:

  • Point out the use of SEO and SEM in B2B online marketing.
  • Analyze the use of online PR, social media, optimizing metrics, and CRO on your site.
  • Categorize the importance of managing leads, integrating marketing with CRM, and effective use of marketing mix.
  • Prepare an essay project assessing the online B2B market place.
Additional Course Material
 

Textbook: Complete B2B Online Marketing

Internet Security

Information security is a pressing concern for all computer users, from the personal user with a cell phone, laptop, or tablet to the enterprise administrator responsible for protecting thousands of machines and millions of dollars’ worth of data. Keeping personal and business data safe, secure, and private is an industry in itself. As computers and networks have become invaluable parts of our everyday lives, the uninhibited and protected flow of data has become ever more critical to businesses, governments, and private citizens. If this data isn’t protected, our personal and professional lives are at risk from script kiddies, cyberterrorists, and other dangerous groups, each of which will be discussed in the course.

In a world in which more and more of our lives are ending up as online data, the topic of information security becomes ever more vital, and one that computer professionals of any type can’t afford to ignore. The information and concepts you’ll gain from this course will better equip you to respond to questions and situations regarding information security now and in the future.

Objectives:

  • Explain the value and importance of information security
  • Describe different types of attacks and explain the general challenges of each as well as the principles involved in defending against them
  • Explain the types of attacks that can be directed at desktops and mobile devices and the defenses that can be set up for them
  • Describe the steps involved in recovering from an attack and create an attack-recovery plan Describe the types of web and email attacks and the defenses that can be set up and how to implement them
  • Describe spyware and its uses as well as common spyware tools
  • Explain personal security defense tools and their usage
  • Discuss tools such as cryptography and encryption and their roles in a security policy
  • Describe the role of physical security for a network or organization
  • Discuss differences between and examples of enterprise policies and plans
Additional Course Material
 

Textbook: Security Awareness: Applying Practical Security in Your World

Cyberspace Law
In this course, you’ll learn about laws, regulations, free speech, and ethical considerations on the internet. This course also discusses intellectual property rights and the challenges of regulating privacy rights on the internet. You may know a great deal about the internet. However, you’ll look at it differently for this course. It’s important for you to understand the standard terms that are used. Each chapter will include key terms, as well as some that may be familiar to you. Technology is changing rapidly, but having a basic understanding of cyberlaw, you’ll be able to make informed decisions for yourself and in your business dealings.

Objectives:

  • Differentiate among laws, regulations, and self-regulating ethical considerations on the internet
  • Describe the ethical principles that relate to individuals’ use of the internet
  • Define free speech and explain why it’s difficult to regulate on the internet
  • Discuss intellectual property rights and related issues that apply to the internet
  • Explain the challenges of regulating privacy rights on the internet
Additional Course Material
 

Textbook: CyberEthics: Morality and Law in Cyberspace

Website Project Management

In this course, you'll explore the nature of a successful website.

Objectives:

  • Understand Web site design and development.
  • Create interactive projects, from the initial planning to the project release.
  • Put a Web site together using the various steps in the project cycle.
Additional Course Material
 

Textbook: Web Project Management

Advanced E-Commerce Issues
Social media, blogging, and podcasting: These are just a few of the methods that those working in marketing and public relations (PR) use to immediately connect with customers. You’ll explore those methods in this course, as well as other opportunities that the internet offers to drive results and grow a business.

Objectives:

  • Describe the marketing and public relations revolution brought about by the internet
  • Recognize how to create a content strategy plan that will impact sales
  • Identify how video, podcasts, news releases, and search engine marketing impact marketing
Additional Course Material
 

Textbook: The New Rules of Marketing & PR

Customer Service
Customer service is presented as an integral part of any career, in terms of understanding what customer service encompasses and why it is essential, recognizing, understanding and meeting customer’s needs, and communicating with customers, including verbal and nonverbal messages, active listening skills, dealing with hostility and necessary skills in various mediums such as internet and telephone.

Objective:

  • Explain why customer service matters and best practices for customer service
  • Describe how customer feedback and expectations can help with customer service
Additional Course Material
 

Textbook: Customer Service: Career Success Through Customer Loyalty

Additional Details

Licensing and/or certification requirements for jobs in this field are not the same in every state and may include educational, testing, and/or experiential requirements beyond those offered in the Penn Foster Program. Prospective students should contact the state professional licensing board or similar regulatory body in the state(s) where they plan to work to determine their requirements before enrolling in this Program. Click here for contact information for state licensing/regulatory boards and certain industry licensing information.
Please review your state board requirements that are applicable to your field of study. State boards may impose a variety of different requirements.

Penn Foster Career School Accreditation & Licensing Details

Penn Foster has been accredited for over 50 years. Penn Foster Career School has been thoroughly reviewed and has earned several important accreditations, certifications, and licensing. Most importantly, Penn Foster Career School is both regionally and nationally accredited.

Accreditation
DEAC
MSA
Short Lessons
Easy-to-Access Lessons
Each lesson is broken into short chapters that allow you to fit learning into whatever time you have available. Don’t have time to finish a lesson? Not a problem - pick up where you left off next time!
Digital Flashcards
Digital Flashcards
A fun and interactive way to test your knowledge before your exams. Find out what information you've mastered, and what material needs additional review.
Sample E-Business Management Lesson

Sample E-Business Management Lesson

Penn Foster courses are written in a way that is easy to understand, and materials are broken down into manageable lessons. Take a look at what a E-Business Management course would look like.
View Sample Lesson
Computer Specifications
As you know this is an online academic program. This means you will need access to high-speed internet to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 10® or later or an Apple® Mac® computer running macOS® or later, and an email account to complete this program.
We reserve the right to change program content and materials when it becomes necessary.
Microsoft and Windows are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and macOS are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.
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