Penn Foster’s online E-Business Management Certificate Program consists of classes geared toward helping students gain foundational knowledge to enhance their E-Business career. Your classes cover an introduction to business, e-commerce, project management, and internet security.
The E-Business Management Career Certificate program provides students with new job skills or refines existing management knowledge regarding the e-business environment to advance in a current position, improve performance in a current business or prepare for further training.
Upon completion of the program, students will be able to...
This course outlines the elements of business and the challenges businesses face in a global environment, such as competition and economic factors. You'll learn why accounting, technology and information systems, marketing, and management are essential to starting and growing a business. You'll also learn the basics of managing financial and human resources and the ethical and social responsibilities required of a successful manager.
This course will review the functions of management and its role in planning, leading, organizing, motivating, and controlling.
In this course, you'll learn the Marketing techniques fundamental to the success of any business.
Learn the basic concepts and key motivators of electronic commerce.
Textbook: Complete B2B Online Marketing
This course explores the challenge of information security with an overview of attacks and defenses.
Textbook: Security Awareness: Applying Practical Security in Your World
This course will explore the law dealing with computers and the Internet.
Textbook: CyberEthics: Morality and Law in Cyberspace
In this course, you'll explore the nature of a successful website.
Textbook: Managing Interactive Media Projects
Learn the strategic and economic drivers and base generic marketing objectives used on the Internet.
Textbook: The New Rules of Marketing & PR
This course will introduce you to what customer service encompasses and why it is essential, recognizing, understanding and meeting customer’s needs, and communicating with customers, including verbal and nonverbal messages, active listening skills, dealing with hostility and necessary skills in various mediums such as Internet and telephone.
Textbook: Customer Service: Career Success Through Customer Loyalty