E-Business Management Certificate Program Details

• Discuss the various functions of business including competition, economics, accounting, technology and information systems, marketing, management through the phases of starting and growing a business, and management of financial and human Resources, along with the ethical and social responsibilities of business Demonstrate understanding of website design and development and what makes a website successful Recognize the strategic and economic drivers and base generic marketing objectives on the Internet
• Discuss both the business environment and the manager’s role in decision making, planning, organizing, leading, controlling, and developing an ethical perspective
• Understand the marketing principles and techniques fundamental to the success of any business
• Discuss the basic concepts and key motivators of electronic commerce
• Examine and learn how to minimize Web security risks
• Understand the law surrounding intellectual property, E-commerce, defamation, information privacy, freedom of expression, and cybercrime.
• Demonstrate understanding of Web site design and development and what makes a website successful
• Recognize the strategic and economic drivers and base generic marketing objectives used on the Internet
• Understand the concepts of customer relationship management (CRM) in the context of electronic media by integrating marketing strategy and information technology.
• Recognize the impact the Internet is having on the business world and what makes an e-business successful

Objectives:

• Understand the principles of business ethics and basic economics.
• Compare the different types of business ownership.
• Describe the basics of organizational structure.
• Identify the differences between management and leadership.
• Understand the importance of information technology in today’s business environments.

Objectives:

• Define and correctly use business terms.
• Explain the importance of communication.
• Identify the steps of managerial decision making.
• Explain the relevance of the basic skills required by managers.
• Describe major components of various management perspectives.
• Discuss the ever-increasing employee diversity and the management activities required for the changing workforce.

Textbook: Management

Objectives:

• Analyze the concept of marketing in a societal and global sense.
• Learn the four areas of strategy in marketing.
• Identify the principles of product, price, promotion, and distribution by considering interesting examples of real organizations.
• Explore how environmental factors affect designing strategies for marketing.

Textbook: Marketing

Objectives:

• Contrast E-commerce with traditional commerce.
• Identify major market and enterprise issues that impact electronic commerce.
• Explore how firms conduct business on the Internet, including their selling and marketing strategies.
• Examine legal and ethical challenges that are unique to E-commerce.
• Discover the major steps in implementing an E-commerce venture.

Textbook: Complete B2B Online Marketing

Objectives:

• Examine and learn how to minimize Web security risks.
• Learn about cryptography, SSL, the Public Key Infrastructure, digital signatures, digital certificates, privacy threats (cookies, log files, Web logs, and Web bugs), hostile mobile code, and Web publishing (intellectual property, P3P, digital payments, client-side digital signatures, code signing, and PICS).

Textbook: Security Awareness: Applying Practical Security in Your World