Penn Foster’s online E-Business Management Certificate Program consists of classes geared toward helping students gain foundational knowledge to enhance their E-Business career. Your classes cover an introduction to business, e-commerce, project management, and internet security.
The E-Business Management Career Certificate program provides students with new job skills or refines existing management knowledge regarding the e-business environment to advance in a current position, improve performance in a current business or prepare for further training.
Upon completion of the program, students will be able to...
This course outlines the elements of business and the challenges businesses face in a global environment, such as competition and economic factors. You'll learn why accounting, technology and information systems, marketing, and management are essential to starting and growing a business. You'll also learn the basics of managing financial and human resources and the ethical and social responsibilities required of a successful manager.
Additional Course Material:
Textbook: M: Management, 6th Edition
This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan, use social and mobile marketing effectively, integrate ethics into marketing strategies, influence the consumer decision process, perform market research, perform SWOT and STP analyses, make decisions concerning branding, packaging, and developing new products, price products and services fairly, set advertising objectives, and more.
Textbook: M: Marketing 7th edition
Textbook: Complete B2B Online Marketing
Information security is a pressing concern for all computer users, from the personal user with a cell phone, laptop, or tablet to the enterprise administrator responsible for protecting thousands of machines and millions of dollars’ worth of data. Keeping personal and business data safe, secure, and private is an industry in itself. As computers and networks have become invaluable parts of our everyday lives, the uninhibited and protected flow of data has become ever more critical to businesses, governments, and private citizens. If this data isn’t protected, our personal and professional lives are at risk from script kiddies, cyberterrorists, and other dangerous groups, each of which will be discussed in the course.
In a world in which more and more of our lives are ending up as online data, the topic of information security becomes ever more vital, and one that computer professionals of any type can’t afford to ignore. The information and concepts you’ll gain from this course will better equip you to respond to questions and situations regarding information security now and in the future.
Textbook: Security Awareness: Applying Practical Security in Your World
Textbook: CyberEthics: Morality and Law in Cyberspace
In this course, you'll explore the nature of a successful website.
Textbook: Web Project Management
Textbook: The New Rules of Marketing & PR
Textbook: Customer Service: Career Success Through Customer Loyalty