Curriculum for E-Business Management Certification | Penn Foster Career School
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E-Business Management Certificate Program Details

Penn Foster’s online E-Business Management Certificate Program consists of classes geared toward helping students gain foundational knowledge to enhance their E-Business career. Your classes cover an introduction to business, e-commerce, project management, and internet security.

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Program Goal and Outcomes

Program Goal

The E-Business Management Career Certificate program provides students with new job skills or refines existing management knowledge regarding the e-business environment to advance in a current position, improve performance in a current business or prepare for further training.

Program Outcomes

Upon completion of the program, students will be able to...

  • Discuss the various functions of business including competition, economics, accounting, technology and information systems, marketing, management through the phases of starting and growing a business, and management of financial and human resources, along with the ethical and social responsibilities of business
  • Discuss both the business environment and the manager’s role in decision making, planning, organizing, leading, controlling, and developing an ethical perspective
  • List the marketing principles and techniques fundamental to the success of any business
  • Discuss the basic concepts and key motivators of electronic commerce
  • Examine and learn how to minimize web security risks
  • Explain the law surrounding intellectual property, eCommerce, defamation, information privacy, freedom of expression, and cybercrime
  • Demonstrate understanding of website design and development and what makes a website successful
  • Recognize the strategic and economic drivers and base generic marketing objectives on the Internet
  • Describe the concepts of customer service and how it relates to business management

Introduction to Business

This course is designed to introduce you to basic business concepts, theories, and perspectives. It will serve as a basis for further learning in your program.

Objectives:

  • Understand the principles of business ethics and basic economics.
  • Compare the different types of business ownership.
  • Describe the basics of organizational structure.
  • Identify the differences between management and leadership.
  • Understand the importance of information technology in today’s business environments.

Principles of Management

This course will review the functions of management and its role in planning, leading, organizing, motivating, and controlling.

Objectives:

  • Define and correctly use business terms.
  • Explain the importance of communication.
  • Identify the steps of managerial decision making.
  • Explain the relevance of the basic skills required by managers.
  • Describe major components of various management perspectives.
  • Discuss the ever-increasing employee diversity and the management activities required for the changing workforce.
Additional Course Material
 

Textbook: Management

Marketing

In this course, you'll learn the Marketing techniques fundamental to the success of any business.

Objectives:

  • Analyze the concept of marketing in a societal and global sense.
  • Learn the four areas of strategy in marketing.
  • Identify the principles of product, price, promotion, and distribution by considering interesting examples of real organizations.
  • Explore how environmental factors affect designing strategies for marketing.
Additional Course Material
 

Textbook: Marketing

Internet Marketing and E-Commerce

Learn the basic concepts and key motivators of electronic commerce.

Objectives:

  • Contrast E-commerce with traditional commerce.
  • Identify major market and enterprise issues that impact electronic commerce.
  • Explore how firms conduct business on the Internet, including their selling and marketing strategies.
  • Examine legal and ethical challenges that are unique to E-commerce.
  • Discover the major steps in implementing an E-commerce venture.
Additional Course Material
 

Textbook: Complete B2B Online Marketing

Internet Security

This course explores the challenge of information security with an overview of attacks and defenses.

Objectives:

  • Explain the value and importance of information security
  • Explain personal security defense tools and their usage
  • Describe the role of physical security for a network or organization
Additional Course Material
 

Textbook: Security Awareness: Applying Practical Security in Your World

Cyberspace Law

This course will explore the law dealing with computers and the Internet.

Objective:

  • Understand the law surrounding intellectual property, E-commerce, defamation, information privacy, freedom of expression, and cybercrime.
Additional Course Material
 

Textbook: CyberEthics: Morality and Law in Cyberspace

Website Project Management

In this course, you'll explore the nature of a successful website.

Objectives:

  • Understand Web site design and development.
  • Create interactive projects, from the initial planning to the project release.
  • Put a Web site together using the various steps in the project cycle.
Additional Course Material
 

Textbook: Managing Interactive Media Projects

Advanced E-Commerce Issues

Learn the strategic and economic drivers and base generic marketing objectives used on the Internet.

Objectives:

  • Identify core marketing and business processes with regard to supply chains and various supply chain concepts.
  • Explore value proposition and its importance in E-commerce.
  • Analyze traits and habits of E-commerce consumers, and how both affect brand development and online techniques.
  • Discover major online advertising methods. Get tips for guarding consumer privacy.
  • Learn the elements of customer contact protocols.
  • Examine the concepts and challenges of knowledge-based systems.
Additional Course Material
 

Textbook: The New Rules of Marketing & PR

Customer Service

This course will introduce you to what customer service encompasses and why it is essential, recognizing, understanding and meeting customer’s needs, and communicating with customers, including verbal and nonverbal messages, active listening skills, dealing with hostility and necessary skills in various mediums such as Internet and telephone.

Objective:

  • Explain why customer service matters and best practices for customer service
  • Describe how customer feedback and expectations can help with customer service
Additional Course Material
 

Textbook: Customer Service: Career Success Through Customer Loyalty

Additional Details

Licensing and/or certification requirements for jobs in this field are not the same in every state and may include educational, testing, and/or experiential requirements beyond those offered in the Penn Foster Program. Prospective students should contact the state professional licensing board or similar regulatory body in the state(s) where they plan to work to determine their requirements before enrolling in this Program. Click here for contact information for state licensing/regulatory boards and certain industry licensing information.
Please review your state board requirements that are applicable to your field of study. State boards may impose a variety of different requirements.

Penn Foster Career School Accreditation & Licensing Details

Penn Foster has been accredited for over 50 years. Penn Foster Career School has been thoroughly reviewed and has earned several important accreditations, certifications, and licensing. Most importantly, Penn Foster Career School is both regionally and nationally accredited.

Accreditation
DEAC
MSA
Short Lessons
Easy-to-Access Lessons
Each lesson is broken into short chapters that allow you to fit learning into whatever time you have available. Don’t have time to finish a lesson? Not a problem - pick up where you left off next time!
Digital Flashcards
Digital Flashcards
A fun and interactive way to test your knowledge before your exams. Find out what information you've mastered, and what material needs additional review.
Discussion Boards
Discussion Boards
With Penn Foster Career School, you are never alone! Our learning platform includes discussion boards so you can connect with instructors and other students in the E-Business Management program.

Sample E-Business Management Lesson

Penn Foster courses are written in a way that is easy to understand, and materials are broken down into manageable lessons. Take a look at what a E-Business Management course would look like.
View Sample Lesson
Sample E-Business Management Lesson
Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.
We reserve the right to change program content and materials when it becomes necessary.
Microsoft and Windows are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and OS X are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.
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