Starting Your Own Business Curriculum Details

Your four-course, twelve-lesson Starting Your Own Business online training program consists of courses covering business topics such as how to write a business plan, operating an online business, managing client expectations, search engine optimization, and more!

Program Goal and Outcomes

Program Goal

To provide students with the skills necessary to start an online business, obtain clients, and build their business by providing a strong background in business practices, independent contractor, and management skills.

Upon completion of the program, students will be able to...
  • Develop the skills necessary to start your own online business
  • Demonstrate proficiency with a variety of computer and web‐based business applications
  • Identify methods of individual and business marketing using the web and traditional means
  • Develop effective strategies for building and managing a successful freelance career
  • Discuss the elements, variables, and lifecycle of a contract and the roles and responsibilities of the signatories
  • Describe how to use online and traditional job search tools and resources to locate and secure work
In this course, you’ll develop the necessary skills to ensure your success in the program. You'll learn how you can improve your study skills, so you're able to use a number of tools that will help you to be successful.


  • Identify skills needed to be a confident and independent online learner
In this course, you’ll explore the tools necessary to build an online business, examine how to set up both the online and offline parts of your business, and learn how to create a business plan.


  • Navigate the tools necessary to build an online business
  • Describe how to create a business plan for an Internet-based profession
In this course, you’ll explore methods to successfully operate a home business as an online contractor. You’ll learn about the nature of contract work, how to set rates and keep records, how to work well with clients, and how to effectively manage your time.


  • Describe the structure and requirements of contract work
  • Explain how to set rates, keep records, and bill for services
  • Summarize how to manage client expectations
  • Analyze how to manage time effectively
This course will provide you with the information you need to successfully market yourself as an online contractor by using online and real-time resources and techniques. You’ll also learn how to build a positive professional history and explore the most effective ways to find work as an online contractor.


  • Describe the many ways to market oneself online and in real time as an online contractor
  • Explain how search engine optimization and analytics work and how these can support business goals
  • Explain the benefits of treating online contractor work as a business
  • Explain the importance and methods of building a positive professional history
  • Analyze the most effective ways of finding work as an online contractor

Additional Details

Licensing and/or certification requirements for jobs in this field are not the same in every state and may include educational, testing, and/or experiential requirements beyond those offered in the Penn Foster Program. Prospective students should contact the state professional licensing board or similar regulatory body in the state(s) where they plan to work to determine their requirements before enrolling in this Program. Click here for contact information for state licensing/regulatory boards and certain industry licensing information.
Penn Foster Career School Accreditation & Licensing Details
Penn Foster has been accredited for over 50 years. Penn Foster Career School has been thoroughly reviewed and has earned several important accreditations, certifications, and licensing. Most importantly, Penn Foster Career School is both regionally and nationally accredited.

Short Lessons
Easy-to-Access Lessons
Each lesson is broken into short chapters that allow you to fit learning into whatever time you have available. Don’t have time to finish a lesson? Not a problem - pick up where you left off next time!
Digital Flashcards
Digital Flashcards
A fun and interactive way to test your knowledge before your exams. Find out what information you've mastered, and what material needs additional review.
Sample Computer Programming Languages Lesson

Sample Starting Your Own Business Lesson

Penn Foster courses are written in a way that is easy to understand, and materials are broken down into manageable lessons. Take a look at what a Starting Your Own Business course would look like.
Computer Specifications
As you know this is an online academic program. This means you will need access to high-speed internet to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 10® or later or an Apple® Mac® computer running macOS® or later, and an email account to complete this program.
We reserve the right to change program content and materials when it becomes necessary.
Microsoft and Windows are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and macOS are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.
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