Upon completion of the program, students will be able to...
- Understand the trends and traits of the hospitality industry
- Identify the five stages of the marketing cycle, the concept of target marketing, and how the Internet is affecting the hospitality industry
- Comprehend the processes for recruiting and interviewing prospective employees and managing employees
- Understand how to forecast hotel occupancy and revenue
- Identify how to determine staffing and scheduling of responsibilities
- Understand the executive housekeeper's responsibilities and how current technologies affect the housekeeping department
- Understand how the engineering and maintenance departments operate the vital engineering systems, such as electricity, heating, and ventilation
- Understand the terminology and methods of hospitality accounting and the ways computers relate to hospitality accounting
- Comprehend the insurance requirements of the hotel industry and the coverages available
- Identify important state and federal laws that impact the hospitality industry
- Understand the importance and nature of the control process, including the role forecasting plays in cost control and how to perform basic forecasting steps
- Identify the elements of effective dining, restaurant, and banquet service
- Comprehend how to plan a menu that accounts for customer preference, nutrient content, wording regulations, and pricing needs
- Comprehend how to use recipes and measure properly, identify kitchen tools and equipment, and properly use flavorings and seasonings
- Determine the proper purchasing functions, the types of distribution systems and factors affecting distribution, and types of markets and market regulations
- Understand how to prevent food spoilage and eliminate food-borne illnesses
- Understand how to enforce rules for hygienic food handling and washing of dishes, utensils, and other items
- Comprehend various attitudes toward serving alcoholic beverages, including how to identify the warning signs of intoxication and the legal concerns associated with serving alcohol