Program Goals and Outcomes

Small business program goals & outcomes

Our online Small Business Management Program can prepare students to start their own business or manage a small business on their own. After completing the courses, students will have also learned skills that are applicable to a variety of business jobs.

Small Business Management

Career Diploma 10-14 mo As low as $49/mo
800-275-4410 (9AM - 9PM EST)

Program Goal

To teach how to plan for success, market products or services, find the right sources to finance a business, and write an effective business plan step-by-step to start your own small business or manage a small business for someone else.

Upon completion of the program, students will be able to...

  • Identify the typical qualities and behaviors of successful entrepreneurs, and the benefits and drawbacks of starting one's own business, buying a franchise, and purchasing an existing business.
  • Develop clear, measurable goals and a comprehensive mission statement for a business.
  • Comprehend techniques used in successful networking, including how to make a good first impression, how to introduce your business to a potential contact, listening skills, and how to follow up with a promising contact.
  • Distinguish between primary and secondary research and determine appropriate question types for various research situations.
  • Establish an effective marketing strategy that includes an advertising platform and a public relations campaign.
  • Develop and draft a business plan according to a five-part comprehensive structure.
  • Identify an appropriate business structure to match the business plan, including considerations for hiring management and staffing.
  • Recognize the features and benefits of different types of funding in order to identify the right money sources for a particular business.
  • Understand the range of legal regulations that affect starting a new business, including licenses, zoning approvals, and basic tax knowledge, and apply these to a business plan.
  • Identify the components of a solid business team such as employees, suppliers, and distributors, and techniques used in identifying personal and business characteristics that will enhance a business.
  • Comprehend the scope and function of the Internet, the advantages and hazards of an online presence, resources for developing an online presence, and features of successful commercial websites.
  • Differentiate between types of pricing strategies and business evaluations, and use cost and expense data to prepare a budget as part of a business plan.
  • Recognize the features and advantages of well-organized business records and how business records can be used to inform major business decisions.

Need more info or ready to enroll?

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Full Program Overview